Email Marketing

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4 Ways Email Marketing is Like Theater

November 8, 2013

Email marketing is a world full of intelligent, detail-oriented, analytical folks — none of whom thought they’d end up in email marketing. Take me, for example. I graduated college, set out into the world bearing a BFA in Dramaturgy and ultimately became an email marketer. (Drama-what? Dramaturgy.) Instead of monologues, auditions and Shakespeare, I’m now focused on pre-header text, A/B testing and bulletproof buttons. While I can’t honestly say that my semester in Stage Make-up is often relevant in my day-to-day job, it does make for some great #tbt posts on Instagram. However, many core tenets of theater training are actually quite applicable to my current leading role: that of the email marketer. After all, theater artists and email marketers ultimately have the same goal. We both communicate with people; persuade them; convince them; and make them perhaps consider something they hadn’t previously considered. To give my BFA some well-deserved exercise, here are four key lessons email marketers can take […]


Dispatches from #TEDC13 London

November 7, 2013

I was lucky enough to spend my 26th birthday in London, sharing the stage with a few of the best minds in the email design industry at TEDC13. (Before, of course, spending a few days being a tourist with my friend Kate!) The Email Design Conference is the first event of its kind, bringing together email designers and developers who have mostly been relegated to breakout sessions at other email conferences. Until TEDC, email designers have swapped stories, shared tricks and communally bitched about Outlook only in online forums and on Twitter. This annual gathering (presented by Litmus) will advance the field much further and give it the recognition it very much deserves. Many of the other presenters are people I have long looked up to as the heroes of email design. When you’ve been befuddled by something in Outlook and you read a blog post that solved everything, the author was likely Ros Hodgekiss, or Justine Jordan, or Elliot […]