for December, 2013

9 Things Email Marketers Freaked Out Over in 2013

December 20, 2013

I have so much love for the email marketing community. We are a very passionate, dedicated people, always looking to improve our work and stay ahead of trends. However, as a result of that, nobody freaks out more than email marketers, in scale or frequency. When a ripple runs through our world, we write blog posts, initiate listserv debates and host summits about nothing else for, minimum, six months afterward. Let’s take some time to reflect on the things we absolutely lost our minds over this year… It sure looks like Gmail rocked our world in 2013. They made continuous updates to their email service throughout the year, often provoking feelings of unease among many email marketers. However, these changes and developments should remind us that if we do our jobs well, we will continue to succeed in the Inbox. No changes to Gmail or Yahoo! or Outlook will erode the fact that email marketing is at its best when […]


‘First Comes Love, Then Comes Mobile’ at MPEIS

December 17, 2013

This year, I have had the privilege of traveling to several conferences to preach the gospel of responsive email design. My most recent presentation was last week at the MediaPost Email Insider Summit in Park City, UT. Below, you can see the stream of the ‘First Comes Love, Then Comes Mobile’ case study I presented. In it, I discuss mobile email trends affecting all email marketers, and then the specific tactics I have employed to meet my subscribers where they are — on their phones and tablets. Although I was initially concerned that I would have to give my presentation in a full body cast after a day of skiing, it turns out I’m a passable skier and was still (sort of) able to function the next day. PyeongChang 2018? Don’t see the video above? Watch it on USTREAM here. Other posts you might enjoy: 14 GIFs Explaining an Email Marketer’s Life The Best Kept Secret for Email Campaign Feedback The […]


The “Mean Girls” Guide to Email Marketing

December 2, 2013

In 2004, Tina Fey bestowed a great gift upon the world: the movie Mean Girls. For the uninitiated, a brief summary: Lindsey Lohan stars as Cady Heron, a home-schooled 16-year-old forced to enroll in public school when her family relocates to Illinois from Africa. Unprepared for the “survival of the fittest” nature of high school, Cady gets tangled up with a clique known as The Plastics, the most popular — and most hated — girls in school. Through this lens, Mean Girls explores the effects of social cliques in American schools. With its oft-quoted script, Mean Girls has become one of the most popular movies of the last decade. However, it has much more to teach us beyond how to survive in high school. Cady and the Plastics actually have a few key lessons that can help you succeed in email marketing! #1 – You don’t have to wear pink on Wednesdays. The Plastics wear pink every Wednesday — but for no good reason […]